“Case Analysis: Gillette”
Read
Case 16: Gillette found in textbook Appendix andWrite a paper that answers the
following questions. 
Evaluate product innovation at Gillette throughout its
history. Has Gillette been a victim of its own success? Has product innovation in the
wet-shaving market come to an end? Explain.What do you make of the razor wars, first between
Gillette and Schick, and now with online competitors? Does Gillette face a serious
threat from competitive inroads? Explain. What actions would you recommend over the next five
years that could help Gillette maintain its worldwide dominance in
the shaving market? What specific
marketing program decisions would your recommend?Should Gillette be worried about
its pricing strategy?If so, what strategies would you
recommend
Within
your paper/analysis be sure to address the following:
Each
question should be at least 1 page in length.Include
a title page. Your
analysis/paper should be written in your own words. When completing your
assignments all spelling, punctuation, grammar, formatting, and citations
should be written in APA style.  Please see your instructor for any
further instructions.

Grading
Criteria Assignments

Maximum
Points

Meets
or exceeds established assignment criteria

40

Demonstrates
an understanding of lesson concepts

20

Clearly
presents well-reasoned ideas and concepts

30

Uses
proper mechanics, punctuation, sentence structure, spelling, and APA style




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