One of the four interdependent areas of focus for creating change within an organization is “Building the buy-in” as discussed on pages 159-162 of your text. Research activities of a selected company of choice. You may use a place of employment, university, church, or other organization. You may conduct interviews with managers or employees or simply conducting online research. Discuss how the company of choice “builds buy” in with each of the following activities:Creating communityGetting hands dirtyCommunication with stakeholdersKeeping attention highEngaging customers, suppliers, community activist, and beyond.Your deliverable needs to be at least 1-1.5 pages in length of a typical word document. Text book:Embedded
Sustainability: The Next Big Competitive Advantage
Laszlo, Chris and Nadya Zhexembayeva
(2011) ISBN: 978-1-906093-58-7 (or 978-0-8047-7554-0)
(Stanford Business Books)

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