Discussion Topic: Marketing
We have all seen them. Some of us love them; others
wish we could live without them – the television commercial. Companies realize
that in order to catch and hold your attention, convince you to buy their
product or use their service, they need to do this in 60 seconds or less.
Advertisers are willing to pay millions of dollars for 30 seconds of airtime
during the Super Bowl.
Share with the class your favorite or most memorable
commercial or website commercial. Explain why this particular 30 to 60 second
advertisement meant so much to you.
the advertisers accomplish their purpose? Did
you buy the product or service because of this commercial? Are
there products or services that you refuse to use because of
advertisements you have seen?
Hi Professor and Class,
The most memorable commercial that comes to mind is
the State Farm Insurance commercial “Wrong/Right”. I have attached a link
if you would like to view it:
This commercial instantly captured my attention, while
playing on my emotions. The concept of this commercial is a little boy talking
about if you woke up one day and everything stopped going wrong. No more
accidents, fires, emergencies, and no more bad anything and where would State
Farm be? State Farm will be right here to help with colleges, first cars and first
beginnings. The commercial uses many different types of advertising approaches
that include happy/sad emotions, humor, fear, realistic and laughter. The
commercial really makes you think even after its long over, do I have the right
insurance agent and coverage for myself and my family? I actually did look into
State Farm Insurance and ended up switching my services to them. They have
saved me money, their customer service is great and I feel I made a great

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