2 TOPIC – Public Relations
Actions for 2 TOPIC – Public Relations
Many companies with
small budgets mistakenly think they can use “free” advertising as they
define public relations. Indeed, some companies do rely only on public
relations only if the unique selling proposition is so newsworthy that
the news media will be the carriers of the company’s message. Apple is a
master at this whenever that company launches a new product.
Can you think of any other product that relied solely on public
relations? What was it about its unique selling proposition that made
this feasible for this company?
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