my topic is Pennsylvania State University Jerry Sandusky Child sex abuse in 10-13 pages please include the following: You have been tasked with investigating an issue that occurred and had a notable impact on the surrounding society’s perception of the organization. You will
describe the issue and discuss how the organization responded, as well as how the issue altered society’s perception of the organization. This assessment will
also require you to illustrate the issue’s political, economic, sociocultural, and legal impact on society. Finally, you will compose a press release to external
stakeholders to explain management’s response and the rationale behind it.
Specifically, the following critical elements must be addressed:
I. Overview
A. Select a sport organization and summarize the event or incident and its effects.
B. Describe the specific challenges this event or incident presented to the organization.
II. Societal Perception
In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place.
Specifically, you need to:
A. Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organization’s
ongoing economic and sociocultural influence.
B. Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated.
III. Impact
Within this section, you will investigate the impact the event or incident has had on the surrounding society. In doing so, you will need to:
A. Evaluate the economic impact the selected sport organization has had on the surrounding society. Provide examples to support your response.
B. Describe the different factors that determined the economic impact of the event or incident.
C. Describe the different factors that determined the sociocultural impact of the event or incident.
D. Summarize the changes the organization has made following the event or incident that have impacted society.
E. Summarize the roles public policy and the law play within the sport organization and the selected event.
F. Analyze the impact of your organization in bringing about cultural and political change as a result of the event or incident.
G. Analyze the surrounding society’s response to the positive and negative effects of the event or incident. Provide examples to illustrate your
H. Describe how the surrounding society’s perception of the organization changed as a result of the event or incident.
IV. Organization’s Response
Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your
press release. Therefore, you need to:
A. Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident.
B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response.
C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the
selected event or incident. Provide examples to support your response.
D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its
expectations of the organization.
V. Press Release
Finally,  you will write a press release to explain the sport organization’s response to the event or incident to external stakeholders.
Utilizing best practices, compose a press release where you:
A. Provide a brief overview of the incident, stating only the necessary and appropriate facts that you would release to the public.
B. Describe the response to the event or incident and how it was addressed by management.
C. Explain how future events or incidents can and will be addressed based on the organization’s response to this 
I have included a example of how it should look1
Running head: 9-1 Final Project Submission: Report and Press Release

9-1 Final Project: Report and Press Release

National Basketball Association – Pacers and Pistons – Brawl: “Malice at The Palace”

William Tanda

Southern New Hampshire University

Running head: 9-1 Final Project Submission: Report and Press Release


Sports Organization and Summary of Event:

The Malice at the Palace was an incident 2004 between the Detroit Piston and the Indiana

Pacers. This incident involved a brawl between both teams with the main guys being Ron Artest

(who now goes by Metta World Peace) of the Indian Pacers and Ben Wallace of the Detroit

Piston. Wallace had gotten fouled by Artest which he did not like and shoved Artest towards the

scorer’s table. Artest was laying on the scorer’s table not trying to get involved further with

Wallace. While lying on the table a man threw a cup with water down at Artest, which caused

him to make his way up into the stands towards the man and began punching the him. Multiple

players from both teams made their way into the stands as multiple object were being thrown at

the Pacers players as some of them were fighting people in the stands and other were trying to

rescue their teammates and make their way back into the locker room. Players from both teams

received lengthy suspensions and the incident changed the way the referees officiate the game

today. For example, back in the 90’s players were able to get away with trash talk to each on the

court and the game was rougher with fouls and overall play. In today’s game if a player were to

get into an opposing player face and say something to him the refs would quickly jump in and

most likely both players would receive a technical foul. This incident affected both teams and to

some extent the rest of the NBA in that the brawl wasn’t just shown on ESPN but it made

national news as well. In addition, it also affected ticket sales across the league because people

didn’t feel safe after seeing the incident on television. As a result of the actions taken by the

NBA this incident did not have much of a lasting effect on the NBA. Since the incident the NBA

has seen fights and other confrontations, but they haven’t come close to this incident. In my next

paragraph I will discuss the challenges that both organizations faced after the incident.

Running head: 9-1 Final Project Submission: Report and Press Release

Particular Challenges within Incident/Organization:

After the incident was reviewed by the NBA both teams had multiple players receive very

lengthy suspensions with Artest being suspended for the rest of the season. In addition to Artest

fellow teammate Stephen Jackson was suspended 30 games, Jermaine O’Neal 25 games and

Anthony Johnson received 5 games. Ben Wallace was suspended only 6 games. Additional

players from both teams were suspended 1 game for leaving the bench during the altercation.


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