English 357 Business Writing
In order for your assignment to meet the requirements of a passing paper, it must have at least
the following sections in order.
1) Cover page that includes the summary
2) Table of Contents
4) Market Analysis
of the target market
–Market trends: why is it the
right time to offer the service or idea? What gap or need are you addressing in
the current market?
5) Equipment/Inventory/Supplies/Materials list (descriptions
and/or details of all substantial entries)
6) Proposed procedure—a detailed bi-weekly account of all
the work that will be performed up until the business or service is
sheet (all expenses – preexisting
capital = asking price)
–5 year projection – Project
increase in business and sales to predict when the business will become
self-sustaining and when it will turn a profit.
8) Qualifications—a paragraph written in third person about
each group member describing their educational and work background.
Optional sections—remember that you are not limited
to these. Add whatever section you think will make your proposal more complete.
Conclusion, SWOT Analysis, Product or Service Description,
Layout, and any visual (graph, chart, or picture), but remember that ALL
visuals must have copy to tell the reader what s/he is to take from the visual.
I have attached an example of the assignment.Memo
New Tutoring Program
Summary: Morgan Initiative is proposing to develop a tutoring program for the undergraduate
students of Morgan State University (MSU). This program will hire graduate students to help
undergraduate students with various classes. Unlike other tutoring programs, which usually focus
on math and writing, Morgan Initiative will be structured as a mentoring program focused on
helping students with their major altogether. Once funding is received, the Morgan Initiative
Tutoring Program will take approximately one month to become operational.
Introduction: Every college wants to provide its students with the best possible education while
preparing them for what comes after they graduate. The sad truth exists that many students feel
overwhelmed in college, and even though they get educated, they do not get a “feel” for their
major until their junior or senior year. Morgan Initiative has the solution for both of these
problems: It will provide a tutorial/mentoring program for undergraduate students.
Often, students are assigned tutors from outside their discipline to help with specific subjects,
which may help students with that subject but not give them a sense of why they need to know
the given information. Morgan Initiative will align undergraduate students who are struggling
with particular classes in their majors with graduate students in the same majors. These graduate
students will not only teach the undergraduate students lessons but they will also relate their own
experiences as an undergraduate student. This experience will give the tutored students insight as
to what they can expect through the course of their education. This mentoring will also instill the
confidence needed for struggling students to improve their grades overall excel in college.
The proposed program is also designed to benefit graduate students as well. Because most
graduate students are concerned with money and with having experience in their field once they
earn their Masters Degree or Ph.D., Morgan Initiative will offer them a wonderful opportunity.
Graduate students will be paid for each student they tutor and mentor. In addition to payment,
participating graduate students will bolster their resumes with valuable experience in their field
Because the Morgan Initiative is a fairly modest venture it is planned to take about a month to
become fully operational. This short set-up period means that the program can be ready to accept
students by the first day of the fall semester in 2012.
Target Market: Morgan State University is a historically black institution (HBI), which mean
the majority of its students are African American. The majority of its undergraduate students are
aged between 18 and 25 years old and come from working class neighborhoods. To supplement
income, over half of the students accept loans, scholarships, and other sources of financial aid.
Because of their means, the average MSU student operates with limited disposable income.
Taking this limited income into consideration, Morgan Initiative plans to offer them its services
free of charge to the students.
Computers—Morgan Initiative will acquire four Dell Xp4810 and two Mac iJunk desktop
The Dell Xp4810 contains a 1000 gigabyte hard drive and a 500 gigabyte RAM, which is
sufficient to run all of the necessary programs used by individual majors.
The Mac iJunk, which will predominantly be used by Art, Engineering, and Architecture majors
contains whatever Mac has and runs a bunch of worthless art and music programs that try to take
over your computer and charge you for every little thing.
Printers—Morgan Initiative will purchase two HP PhotoSmart 6000 for its facility. These
laserjet computers print with picture clarity and a efficient at handling larger jobs without
Tables—Two conference tables will be purchased and sectioned off into work stations, each
station with its own computer. The individual tables will seat six comfortable, allowing for three
stations per table.
Computer Desk—One computer desk will be placed at the front of the room for the monitor of
Morgan Initiative. This desk will be an Ikea Schlumekagen, which is sturdy and durable.
Morgan Initiative will be located on the second floor of the Student Center in Room 205. This
room is 50 square feet and provides ample space for all of the necessary furniture and equipment.
It also contains enough outlets and proper levels of electricity to facilitate electrical needs.
Week One: Morgan Initiative will have its final meeting with President Wilson before it begins to
set up its operation. Once President Wilson gives permission to commence, Morgan Initiative
will install the front desk, the tables, and section the tables off into two-seat work stations. It will
then install the computers and load all necessary programs.
Week Two—During this week, Morgan Initiative will trouble shoot with the computers, fixing
any bugs or glitches to assure that the computers are working ideally for the first day of classes.
In this week, fliers will be created, printed, and posted on bulletin boards in the classrooms of all
the major Morgan State University lecture halls.
Week Three—Morgan Initiative will begin to recruit graduate students to participate in its
program. It will address any final issues that need attention before the first day of classes.
Dell Xp4810 (4 @ $2,500)
(2 @ $2500)
(2 @ $200)
Total Asking Price
Dr. Butler has been a college instructor for over ten years. He holds a M.S. in Scientific Writing,
minoring in Rhetorical Presentation, and a Ph.D. in English with a concentration in Applied
Linguistics. He has authored and edited various articles and has lectured on communication skills
to lawyers, judges, doctors and media advertisers.
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