In this project, you will select an organization(Liberty University), or a segment of an
organization, and interview key employees in order to gather information
concerning the organization’s critical success factors (CSFs). Be sure to inform
your interviewees that any proprietary information included in this project
will be kept confidential. You will then develop a SWOT analysis to clarify and
aid in the identification of the organization’s/segment’s CSFs. The written
project requires you to prepare and submit the following in order:
1.
Brief description of the organization/segment (1
paragraph)
2.
SWOT analysis in chart
form containing the following 4 categories: Strengths, Weaknesses, Opportunities,
and Threats. Each item must be clearly and concisely stated.
3.
Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories
identified in the text. For each CSF, explain in a separate column how the
measurement of the CSF will transpire.
4.
A discussion of the CSFs chosen for the organization/segment
– Why were these particular factors selected? Why are they important in accessing
the success of the company? (2–3 pages)
5.
An evaluation of the organization/segment to determine
if it is achieving each of the CSFs. Analyze each CSF and use data from the
measures indicated in the Balanced Scorecard as support for the conclusions.
(2–3 pages)Note organization for this project is (Liberty UniversityBUSI 601
INDIVIDUAL LEARNING PROJECT 1 GRADING RUBRIC
Criterion
Brief
Description
/2
SWOT
Analysis
/3
Balanced
Scorecard
/3
Critical
Success
Factors
/3
Evaluation
of Critical
Success
Factors
/2
Text and
Journal
Support
/3
3 Points
2 Points
Description of the
organization is well
developed.
1 Point
Description of the
N/A
organization is not
well developed.
SWOT chart is
SWOT chart is
SWOT chart is
provided but not in
provided in proper
provided in proper
chart format, and/or
format; chart
format; chart contains
the chart is
contains several
a few examples under
incomplete (e.g., not
examples under each
each of the 4
all of the headings are
of the 4 headings.
headings.
present).
Balanced Scorecard
Balanced Scorecard
is provided; critical
Balanced Scorecard
is provided; however,
success factors are
is provided; critical
critical success
measurable; however,
success factors are
factors are not
no description of how
measurable;
measurable, and/or
critical success
measurement for
no description of how
factors would be
critical success
critical success
measured is given,
factors is accurate.
factors would be
and/or measurement
measured is given.
used is not accurate.
Critical success
Critical success
Critical success
factors are discussed; factors are minimally
factors are discussed; however, selection of discussed; however,
selection of factors is factors is minimally no explanation for the
explained; discussion explained; minimal
selection of factors
of why the critical
discussion of why the
and/or why the
success factors are
critical success
critical success
important to the
factors are important factors are important
company is provided.
to the company is
to the company is
provided.
provided.
Organization is
Organization is
evaluated to
minimally evaluated
determine if the
to determine if the
N/A
company is meeting
company is meeting
the critical success
the critical success
factors.
factors.
Textbooks and at
Textbooks and at
least 2 scholarly
least 1 scholarly
Only the textbooks
sources are
source are referenced
are referenced for
referenced for
for support in
support in answering
support in answering
answering the
the questions; several
the questions; all
questions; a few
opinion statements
opinion statements
opinion statements
lack support via
are substantiated by
lack support via
citations.
citations.
citations.
0 Points
Organization is not
clearly and explicitly
described.
SWOT chart is not
provided.
No analysis of the
company via a
Balanced Scorecard is
provided.
Critical success factors
are not discussed; no
explanation for factor
selection and/or why
the critical success
factors are important
to the company is
provided.
Organization is not
evaluated to determine
if the company is
meeting the critical
success factors.
No support is provided
in the written
discussion of the
critical success factors.
Page 1 of 2
BUSI 601
Criterion
3 Points
2 Points
Format
/2
N/A
Project is formatted in
the prescribed manner
and order.
Length
/2
N/A
Length requirement (at
least 5 pages) is met.
N/A
Length requirement (at
least 5 pages) is not
met.
No grammar or
spelling errors are
present.
1–2 grammar and/or
spelling errors are
present.
3–4 grammar and/or
spelling errors are
present.
More than 4 spelling
and/or grammar errors
are present.
N/A
No current APA
format errors are
present.
Only 1–2 minor
current APA format
errors are present.
More than 2 current
APA format errors are
present.
Grammar
and
Spelling
/3
Current
APA
Format
/2
/25
Sum of Points Awarded
/200
Final Score (Sum x 8)
1 Point
Prescribed format is
attempted; however,
not all portions are
in the correct order.
0 Points
Project is not formatted
in the prescribed
manner.
Page 2 of 2
BUSI 601
INDIVIDUAL LEARNING PROJECT 1 INSTRUCTIONS
Company Analysis and Evaluation Project
Note Organization name Liberty University
In this project, you will select an organization(Liberty University), or a segment of an
organization, and interview key employees in order to gather information concerning the
organization’s critical success factors (CSFs). Be sure to inform your interviewees that any
proprietary information included in this project will be kept confidential. You will then develop a
SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The
written project requires you to prepare and submit the following in order:
1. Brief description of the organization/segment (1 paragraph)
2. SWOT analysis in chart form containing the following 4 categories: Strengths,
Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4
categories identified in the text. For each CSF, explain in a separate column how the
measurement of the CSF will transpire.
4. A discussion of the CSFs chosen for the organization/segment – Why were these
particular factors selected? Why are they important in accessing the success of the
company? (2–3 pages)
5. An evaluation of the organization/segment to determine if it is achieving each of the
CSFs. Analyze each CSF and use data from the measures indicated in the Balanced
Scorecard as support for the conclusions. (2–3 pages)
Additional guidelines:
1. The project must be at least 5 pages, excluding the 2 charts.
2. The project must be written in current APA format.
3. Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
4. You must reference a minimum of your textbooks and 2 additional scholarly sources.
Wikipedia, Investopedia, and the like are not considered scholarly sources and should not
be used. Any use of these sources will be grounds for a 100-point deduction.
5. Any personal communication must be cited appropriately within the text; however,
citations of personal communication are not needed for the reference section.
6. The project must include a properly formatted cover page.
7. An abstract and table of contents are not needed.
8. The final assignment must be submitted via the SafeAssign submission link.
9. If the information within the SWOT chart or the Balanced Scorecard chart needs to be
cited, you may deviate from current APA format and use superscripts, with the citations
placed underneath the chart. This is the only deviation from the current APA manual that
is allowed.
See the Course Syllabus for the Late Assignment Policy. See the grading rubric for more
information concerning the point breakdowns.
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