Once
you have selected your case study you will need to start writing the second
section of your Marketing Plan. The second section of your Marketing Plan
is the Situation Analysis.
Note:
While the case studies provided for the Marketing Plan requirement of the
course provide a wealth of information – it will be necessary to find
additional information from other sources when completing the individual
components of the Marketing Plan.
Write
an analysis paper on your chosen case study (see above). Within your
paper be sure to address the following:
The
requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3
pages) using Microsoft Word in APA style, see example below.Use font size 12 and 1” margins.Include cover page and reference page.At least 80% of your paper must be original
content/writing.No more than 20% of your content/information may come
from references.Use at least three references from outside the course
material, one reference must be from EBSCOhost. Text book, lectures, and
other materials in the course may be used, but are not counted toward the
three reference requirement.Cite all reference material (data, dates, graphs,
quotes, paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here.
Note:
A complete layout of the Marketing Plan can be found in the Appendix
of the text.
Grading
Criteria Assignments
Maximum
Points
Meets
or exceeds established assignment criteria
40
Demonstrates
an understanding of lesson concepts
20
Clearly
presents well-reasoned ideas and concepts
30
Uses
proper mechanics, punctuation, sentence structure, spelling, and APA style
10
Total
100
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