The purpose for this assignment is analyze methods of poor communication and its effect on motivation, teamwork, and effective conflict management and resolution.
Write a paper (1,600-1,800 words) in which you address the following based on the information provided in the “West Coast Transit Case Study” resource.

Describe the three criteria for evaluating effective team/group work (as stated in the textbook) and use the criteria to analyze the effectiveness of the team.
Review each of the five stages of group formation. Determine what stage(s) are evident in the case and provide a justification of your response.
Apply Schein’s three behavioral profiles to specific members of the team. Identify how the profiles are demonstrated in the case.
Evaluate whether the communication among the participants in the case was effective or not. Justify your answer by considering any existing barriers to communication.
Review the two main types of conflicts described in the textbook. Explain how each type of conflict is evident in the case.
Propose how Denson should resolve the conflict in this case using one direct conflict management approach. Justify your response as to why this is the most realistic direct conflict management approach given the existing dynamics between and among team members. 

Identify one specific leadership activity and one specific maintenance activity that should be encouraged. Identify the most significant disruptive behavior that should be discouraged.
Identify a significant motivational problem experienced by each individual: Jing, Mahonney, and Tanney. Describe how Denson should motivate each person. Be sure to provide a specific motivational suggestion for each person based on their motivational needs. Ensure that you have at least one suggestion from each of the motivational theory/techniques: content theories, process theories, and reinforcement strategies.

You are required to use at least two external scholarly sources in addition to the textbook and the case study resource.
Prepare this assignment according to the guidelines found in the APA Style Guide.West Coast Transit Case Study

West Coast Transit Company Profile

West Coast Transit began as a small charter airline in 2005. Its initial vision was providing affordable, on-the-hour flights from California-based airports to its three adjacent states: Arizona, Nevada, and Oregon. West Coast Transit recognized that the need for affordable and convenient flights out of California was high enough to sustain a business. The company began its success using smaller commuter planes to transport customers to surrounding airports. There was no flight longer than 2 hours and there was minimal service during the flight. The company’s mission was customer-focused, to provide an opportunity for companies to fly their employees at an affordable rate and whole families to travel affordably.
West Coast Transit tripled in size after its first year. Growing demand required the addition of flights, employees, and larger airplanes. The founders of the company reevaluated the vision and future of West Coast Transit. The company was determined to maintain an emphasis on convenient, affordable flights and keep its focus on customer needs. This strategy proved successful. The company has established itself as a dominant regional competitor. West Coast Transit has over 10,000 employees and continues to see growth in its future.
Most employees at West Coast Transit rave about the company and appreciate its friendly and employee-centered culture. The company’s leadership cares about its employees and makes every effort to provide them with satisfactory benefits. Most employees are enthusiastic about the impact they make on customers, their salaries and benefits, and the advancement opportunities the company provides. They feel valued and respected. One major complaint that a majority of the employees has is the turnaround demand. Employees are given very little time and support to complete a project. There is just too much work to be done. Most employees are successful under pressure but would appreciate an environment that provides adequate time to complete projects productively.

West Coast Transit Marketing Project

Pete Denson, a manager in the marketing department, has been handed a last-minute project to lead a team consisting of other managers to develop a campaign. The team must complete the project swiftly and flawlessly. Failure is not an option. West Coast Transit’s biggest competitor just released 50 new flight plans at highly competitive fares. This has caused a significant decrease in sales for West Coast Transit. You and your team have been given the task to develop a marketing strategy to drive up sales. West Coast Transit was planning a release celebration for their new Boeing-747 in 6 weeks. The vice president of marketing, Bernie Hollis, demanded a new marketing campaign that will be introduced to the public simultaneously with the new aircraft. This task will require the team to collaborate effectively in a short timeframe.
You and three other man1

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West Coast Transit Case Study

Type your Name Here

Colangelo College of Business, Grand Canyon University

MGT-420: Organizational Behavior and Management

Prof. Craig St. John
Type the Assignment Due Date Here

West Coast Transit

Your introduction should be typed here. It should be at least four sentences and include a thesis statement. Please note that you should follow all APA writing rules within your essay. This means avoid first and second person, do not use contractions, and use citations throughout your paper! For the highest grade, you should have numerous citations in each section. The body of the paper should be between 1600 and 1800 words. The final sentence in your introduction must be a strong thesis statement that introduces every key topic that will be introduced in the paper. Here is an example: In the pages to follow, management of effective teams at West Coast Transit will be explored with particular focus on the stages of group formation, behavioral roles, communication, conflict and conflict management, and the application of motivational theories.

Effective Teams

Define the three criteria for evaluating effective teams
(hint, we covered this in Topic 4 DQ2) with citations from your academic research. Academic research includes the textbook, additional course materials, articles from the GCU library, or Google Scholar. Websites like business.dictionary.com are not acceptable. Once you have defined each criteria, analyze whether the “team” in the WCT case study was effective based on the three criteria. Be sure to provide detailed examples and insight to support your conclusion. For the highest grade, you should have numerous citations on each section. All main terms should be defined, cited, then applied.

Five Stages of Group Formation

Discuss all five stages of group formation and cite your academic sources. Evaluate the WCT Case Study and determine which stage the assembled group is in, and be sure to provide detailed examples and insight to support your findings. Each stage should be defined and discussed with numerous citations.

Behavioral Roles

Define Schein’s three behavioral roles with citations from your academic research
(hint, this is in the textbook). Analyze the WCT case study and identify how each role is evident. Be sure to include detailed examples and insight to justify your position. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.

Effective Communication

Define effective communication with citations from your academic research. Include examples from the case study and define/cite the barriers to effective communication that are present. Be detailed in your examples and conclusions. Strengthen and support your claims with citations. Include numerous supporting citations to strengthen your claims.

Two Types of Conflict

Describe and define the two main types




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